- November 4, 2014

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

Speaker: Stuart Wilkinson, Head of Industry Relations, Comscore Inc.

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In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption.

This presentation, shared at IAB Ireland Mobile Connect, highlights new insights from the recently launched Mobile Metrix service in Ireland including:

  • How does Comscore address mobile measurement in Ireland?
  • How are Irish consumers engaging with content across smartphones and tablets?
  • Which brands are leading in the Irish mobile market?