- 4 novembro, 2014

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

Palestrante: Stuart Wilkinson, Head of Industry Relations, Comscore Inc.

Baixe agora

In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption.

This presentation, shared at IAB Ireland Mobile Connect, highlights new insights from the recently launched Mobile Metrix service in Ireland including:

  • How does Comscore address mobile measurement in Ireland?
  • How are Irish consumers engaging with content across smartphones and tablets?
  • Which brands are leading in the Irish mobile market?