More Insights

Top 10 Comscore Blog Posts of 2010

While our team is busy putting the final touches on the 2010 U.S. Digital Year in Review (coming soon to a landing page near you), I thought I’d get in on the reflection by reviewing our most popular...

Analysis of Internet Auto Insurance Purchasing Behavior

Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been impl...