More Insights

Creative Up to 4 Times More Important than Media Plan

A recent Comscore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change.

Mobile Behaviors Across Japan, United States and Europe

The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their pho...