Consumers set up a blockbuster holiday season at the Box Office
The State of Mobile: EU5 Mobile Media Landscape and Trends
What History Tells Us About Facebook’s Potential as a Search Engine
Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...
Today Comscore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry
The 2010 State of Online Banking Report
The Auto Insurance Online Landscape in 2010
GRPs For Digital Marketers
As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answ...
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
2010 Online Auto Insurance Report
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...