Consumers set up a blockbuster holiday season at the Box Office
How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Roblox reached a valuation of $36 billion in March 2021—surpassing its DPO reference price by 44%. Strong growth and high penetration in two key age groups highlight the potential of its user genera...
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic,...
The Clear, but Disparate Impact of Covid-19
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
What happens to ad targeting if user tracking goes away?
The State of Social 2020 Fact Pack
Brand Innovators' TV & Cross-Screen Measurement
Frameplay & Comscore offer Brand Lift in the Gaming Space
Introducing Comscore Predictive Audiences
2020 Year in Review
Celebrating Data Privacy Day
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
Three Trends Rebooting TV Measurement