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Battle of the Battle Royales: Fortnite’s Console Dominance Unfazed by Newes...

It’s not often that a new genre emerges within an established type of entertainment. In the gaming space, however, the Battle Royale category (a last-man-standing survival game) recently skyrocketed t...

Social in QSR: Red Lobster

Red Lobster knew that customers who were part of the restaurant’s Fresh Catch Club loyalty program were engaging with the brand on social media. But which segments were engaging? And which other compe...