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Programmatic Playbook: Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s Programmatic Playbook series, offers qui...

Shareablee INTERACT summit: The Ultimate Social Data Game Show

What's your guess on how many videos were posted by influencers in Q1 of this year? Like CBS Interactive's Lauren C. Zupkus, do you feel like you and Britney Spears have really gotten to know each oth...