More Insights

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

How Walmart & Target are winning mobile

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via sm...

Comscore Reports December 2014 U.S. Smartphone Subscriber Market Share

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast ma...

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Online Radio & Music Streaming

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Comscore Releases December 2014 U.S. Desktop Online Video Rankings

Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2014

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...

How Facebook (and Twitter) are mastering mobile