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It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Comscore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our...

Improving Product Returns Presents Biggest Opportunity for Retailers

When asked directly what aspects they would like retailers to improve, 58 percent of online shoppers chose free or discounted shipping, followed by ease of returns and exchanges (42 percent) and varie...