- September 25, 2017

2017 State of Travel

This webinar, presented by Ryan Williams, Head of Client Insights, Travel, Retail, & CPG, Comscore and Irena Simakova, VP of Investment Research, Comscore took an in-depth look at travel industry trends and how consumer behavior is changing as brands compete for their piece of the travel pie.

Ryan and Irena addressed:

  • Hotel, flight and car rental industry visitation and booking trends
  • Trends in consumer travel spending and shifts in traveler perception
  • Growth in the vacation rental market
  • TV ad-spend trends and the impact on consumer engagement with online travel agencies and suppliers

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo