More Insights

"The Last of Us" Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.

10-minute video on TikTok from the Hilton group sees 86X more views than th...

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.