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The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

Comscore Reports August 2015 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry fo...

Today's Digital Consumer

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

At the inaugural Comscore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performanc...

The Future of TV: Audience Lift and Audience Shift

Famous Family Movies

How do Political Ads add Up?

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?

Comscore Releases August 2015 U.S. Desktop Online Video Rankings

Comscore Ranks the Top 50 U.S. Digital Media Properties for August 2015

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Millennial habits