- April 29, 2019

Understanding today’s advanced Canadian audience with Plan Metrix

Bryan Segal
Bryan Segal
Senior Vice President, Commercial
Comscore

Take a peek at the depth and breadth of insights that Comscore Plan Metrix Multi-Platform offers marketers by matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.

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Download the presentation to learn how you can:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of your property’s audiences and create competitive comparisons through a deep understanding of your audience’s total media consumption, attitudes and interests

    Comscore Campaign Ratings

    Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...

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    Audience Segmentation

    Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...

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