- 29 abril, 2019

Understanding today’s advanced Canadian audience with Plan Metrix

Bryan Segal
Bryan Segal
Senior Vice President, Commercial
Comscore

Take a peek at the depth and breadth of insights that Comscore Plan Metrix Multi-Platform offers marketers by matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.

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Download the presentation to learn how you can:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of your property’s audiences and create competitive comparisons through a deep understanding of your audience’s total media consumption, attitudes and interests