Consumers set up a blockbuster holiday season at the Box Office
Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront season, and as we look to the future of media.
Barbara Bekkedahl President, Ad Sales, The Weather Group
Charlie Chappell Head of Integrated Media and Comms Planning, The Hershey Company
Brad Feinberg North American VP, Media & Consumer Engagement, Molson Coors
Ed Gaffney Managing Partner, Director of Implementation Research, GroupM
Jeni Gardner Senior Director, Media, North America, Unilever
Lauren Zweifler SVP Insights & Measurement, Vertical Sales Solutions, NBCU
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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