2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Omicron's Effect on the Movie Industry
The Present and Future of Movies in Cinemas and on Streaming
Movie Theaters Hope Blockbusters Propel Comeback
Paul Dergarabedian, Comscore Senior Media Analyst, joins Steve Patterson on NBC Nightly News to talk about the movie theater comeback!
The lasting impact of Meme stocks
Marvel’s ‘Spider-Man’ ‘Obliterated Expectations’ at the Box Office
Will travel’s comeback power through despite Delta variant?
Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y)...
A New Paradigm for Television and Cross-Platform Personification
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm
What the Recovery Looks Like in Hotels and Vacation Rentals