Online Christmas Shopping Activity Hits Highest Point of the Season to Date in the U.K., France and Germany

Online Shopping Activity in France up 45%

Leading UK Multi-Channel Retailers Enjoy 30-50% Increase in Visits in November

LONDON, U.K., DECEMBER 18, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its third study of the online shopping activity of U.K., French and German consumers this Christmas season. This study tracks the number of visits to online retail sites each week since the start of the season on October 29, as well as the fastest growing online retail properties in November, using data collected from the Comscore World Metrix audience measurement service.

Busiest Week of Online Christmas Shopping Season to Date

In the first week of December, French cyber shopping activity was up 45 percent versus the eight week pre season base period (Sep 3 – Oct 28), reaching its highest point of the season. In the U.K., cyber shopping visits were up 38 percent compared to the base, following steady growth throughout November. German cyber shopping is beginning to gain momentum after a slow start. Retail site visits for the first week of December by Germans were up eight percent compared to the base period – its highest point this Christmas shopping season.

Bob Ivins, EVP of European Markets at Comscore, commented: “The first week of December has traditionally been a busy week for European Christmas shopping and this year is no exception. While the season has been developing well in the U.K. and France, the reported lack of consumer confidence in Germany has caused cyber shoppers in that country to get off to a slow start this year. Specifically, a relatively steady November in the context of more widespread economic uncertainty was followed by an eight percent cyber shopping increase in the first week of December, and we should now see online shopping activity in Germany increase further in the last two weeks leading up to Christmas.”

*Point index represents the percentage change in the number of visits to online retail sites compared to the pre-Christmas season base period average
**Total U.K.., French & German Internet Audiences, Age 15+, Home & Work Locations. Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
***Defined as the average weekly visits to online retail sites excluding auction sites for the eight week period Sep 3 – Oct 28

Fastest Growing Online Retailers in the U.K. for November

The largest increases in online retail traffic were seen at two toys and games sites. Multi-channel computer gaming specialist Game.co.uk was the fastest growing retail property, up 52 percent to 3.5 million unique visitors. It was joined by Toysrus Sites, a multi-channel toy retailer selling computer games and consoles as well as more traditional toys, which grew 47 percent to 3.4 million.

John Lewis Partnership was the third fastest growing retail property in the U.K. in November, up 39 percent to 3.4 million unique visitors. Growth was largely driven by its flagship department store, JohnLewis.com, but boosted further by increased traffic to its supermarket chain, Waitrose, which is a popular destination for Christmas goods amongst U.K. consumers. The top five was rounded out by two popular high-street brands, Woolworths Group plc, which was up 37 percent to just under four million unique visitors, and Boots Plc, up 31 percent to 3.7.

*Ranking based on the Top 100 U.K. Properties for November
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Fastest Growing Online Retailers in France for November

In France, the fastest growing retail property was Arcandor AG, up 42 percent to 2.4 million unique visitors. Growth was driven by increased traffic to pure play online clothing specialist, Quelle.fr. It was joined by another online pure play retailer, Amazon Sites, which was the largest of the five fastest growing retail properties. The property grew 16 percent in November to 6.1 million unique visitors.

Following these properties, the biggest increases in online retail traffic were seen in the electronic goods sector. Sony Online was the second fastest growing retail property in November, up 40 percent to 1.8 million unique visitors. Groupe Casino’s twelve percent growth to 5.2 million unique visitors was largely driven by increased traffic to CDiscount.com, an online pure play retailer specializing in entertainment products such as DVDs, CDs and gaming consoles. Apple Inc., another online pure play retailer, was also up eleven percent to 4.8 million unique visitors.

*Ranking based on the Top 100 French properties for November
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Fastest Growing Online Retailers in Germany for November

German online retailers saw modest growth in a variety of sectors in November. Arcandor AG, owner of multi-channel catalogue specialist Karstadt.de, was the fastest growing property, up 19 percent to 13.7 million unique visitors. Tengelmann was up 13 percent to 2 million unique visitors, driven largely by increased traffic to another multi-channel catalogue specialist site Plus.de. Price comparison property, Ciao Sites, grew 12 percent to reach 5.9 million unique visitors.

As was the case in the U.K. and France, electronic goods retailers also enjoyed increased online traffic in November. Sony Online grew 12 percent to 2 million unique visitors while METRO Group, owner of MedaiMarkt.de, an online pure play retailer specializing in entertainment products such as DVDs, CDs and gaming consoles, also grew 12 percent to 3.4 million.

*Ranking based on the Top 100 properties in Germany for November
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com