Consumers set up a blockbuster holiday season at the Box Office
Writer’s Strike May be Contributing to Surge in Online Video Viewing Activity
RESTON, VA, February 08, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the Comscore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since Comscore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
“December represented a considerably strong month for online video viewing,” said Erin Hunter, Comscore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
Google Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).
Top U.S. Online Video Properties* by Videos ViewedDecember 2007Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos
(000)
Share (%) of
Total Internet
10,156,199
100.0
Google Sites
3,314,962
32.6
Fox Interactive Media
358,353
3.5
Yahoo! Sites
340,409
3.4
Viacom Digital
237,689
2.3
Microsoft Sites
180,443
1.8
Time Warner Network
174,079
1.7
Disney Online
123,009
1.2
ESPN
84,839
0.8
Apple Inc.
50,316
0.5
ABC.COM
47,259
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 141 million Americans viewed online video in December. Google Sites also captured the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo! Sites with 38.2 million.
Top U.S. Online Video Properties* by Unique Video ViewersDecember 2007Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Percent of all U.S. Internet Users
140,926
76.7
79,041
43.0
43,915
23.9
38,214
20.8
27,168
14.8
24,504
13.3
20,096
10.9
12,256
6.7
10,004
5.4
9,455
5.1
Amazon Sites
7,734
4.2
Other notable findings from December 2007 include:
To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com