2024 State of Gaming Report
RESTON, VA, June 19, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In May 2008, Americans conducted 10.8 billion core searches, with Google Sites increasing its market share slightly.
May 2008 U.S. Core Search Rankings
In May, Google Sites’ share of core searches reached 61.8 percent, up from 61.6 percent the previous month. Yahoo! Sites ranked second with a 20.6 percent share (up from 20.4 percent the prior month), followed by Microsoft Sites (8.5 percent), AOL LLC (4.5 percent), and Ask Network (4.5 percent).
Comscore Core Search Report*May 2008 vs. April 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Apr-08
May-08
Point Change
May-08 vs. Apr-08
Total Core Search
100.0%
N/A
Google Sites
61.6%
61.8%
0.2
Yahoo! Sites
20.4%
20.6%
Microsoft Sites
9.1%
8.5%
-0.6
AOL LLC
4.6%
4.5%
-0.1
Ask Network
4.3%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10.8 billion searches at the core search engines, representing a 2-percent increase versus April. Google Sites handled nearly 6.7 billion core searches, followed by Yahoo! Sites with 2.2 billion, and Microsoft Sites with 920 million.
Search Queries (MM)
Percent Change
10,582
10,777
2%
6,514
6,664
2,159
2,221
3%
961
920
-4%
491
486
-1%
458
6%
May U.S. Expanded Search Rankings
In Comscore’s May 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.8 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (963 million), and AOL LLC (831 million).
Comscore Expanded Search Query ReportMay 2008 vs. April 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
14,988
15,463
8,467
8,838
4%
Google
6,639
6,814
YouTube/All Other
1,828
2,024
11%
2,323
2,387
Yahoo!
2,290
2,352
All Other
33
35
1,000
963
MSN-Windows Live
964
932
-3%
Microsoft/All Other
36
31
-14%
839
831
AOL Search Network
459
456
MapQuest/All Other
380
375
461
489
Ask.com
298
321
8%
MyWebSearch.com/ All Other
163
168
eBay
450
449
0%
Fox Interactive Media
360
402
12%
MySpace
354
395
6
7
17%
Craigslist.org
273
314
15%
Amazon Sites
137
141
Facebook.com
112
121
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com