German Online Video Viewers Watched Nearly 100 YouTube Videos per Person in August 2008

26 Million Germans Viewed a Total of 219 Million Hours of Online Video Content during the Month

LONDON, U.K., October 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. Comscore Video Metrix, which was the first video tracking service introduced in the U.S. more than two years ago, has become a leading service for online video measurement and is the only service of its kind in Germany.

Google Sites Ranks as Most Popular Online Video Viewing Property

Google Sites, driven by the popularity of YouTube.com (which accounted for 95percent of all videos viewed on the property in August), attracted a 52-percent share of all online videos viewed in Germany. Ranking after Google Sites were two German properties, ProSiebenSat1 Sites (1.5 percent share) and RTL Group Sites (1.1 percent share).

Top German Online Video Properties* Ranked by Videos Viewed
August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Videos (000)

Share (%) of Videos

Total Internet : Total Audience

3,052,670

100.0%

Google Sites

1,590,301

52.1%

ProSiebenSat1 Sites

46,237

1.5%

RTL Group Sites

33,527

1.1%

Megavideo.com

31,522

1.0%

Universal Music Group

27,534

0.9%

Microsoft Sites

11,816

0.4%

Lokalisten.de

10,497

0.3%

Viacom Digital

9,748

0.3%

Yahoo! Sites

8,322

0.3%

Dailymotion.com

7,377

0.2%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

German Internet Users Watched 118 Videos per Viewer in August

Nearly 26 million German Internet users watched an average of 117.6 videos per viewer in August. Google Sites also had the most viewers (16.7 million), who watched an average of 95.5 videos per person. Universal Music Group drew the second most viewers (8.9 million), followed by RTL Group Sites (4.4 million) and ProSiebenSat1 Sites (4 million).

Top German Online Video Properties* Ranked by Total Unique Viewers
August 2008
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Average Videos per Viewer

Total Internet : Total Audience

25,958

117.6

Google Sites

16,652

95.5

Universal Music Group

8,879

3.1

RTL Group Sites

4,449

7.5

ProSiebenSat1 Sites

4,007

11.5

MEGAVIDEO.COM

2,090

15.1

Microsoft Sites

1,915

6.2

Viacom Digital

1,643

5.9

Yahoo! Sites

1,375

6.1

Fox Interactive Media

1,342

3.5

Axel Springer AG

1,083

5.2

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from August 2008 include:

  • 73.2 percent of the total German Internet audience viewed online video.
  • 16.4 million viewers watched over 1.5 billion videos on YouTube.com (95.3 videos per viewer).
  • The average online video duration was 4.3 minutes, the longest of any of the five Comscore Video Metrix countries (which also include the U.S., Canada, U.K. and France).
  • The combined German online video viewing audience watched a total 219 million hours of video content.
  • According to Comscore M: Metrics, 3.1 million mobile phone subscribers used their phone to watch any kind of TV or video in Germany, of which 46.7 percent were younger than 25 years of age, based on a three month average ending August 2008.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com