YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008

Hulu Continues Ascent, Ranks #6 in Online Video Market Share

RESTON, VA, December 9, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released October 2008 data from the Comscore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago.

Hulu Moves Up to #6 in Rankings

In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).

Top U.S. Online Video Properties* by Videos Viewed
October 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

13,536,595

100.0

Google Sites

5,373,783

39.7

Fox Interactive Media

519,926

3.8

Yahoo! Sites

363,426

2.7

Viacom Digital

305,258

2.3

Microsoft Sites

286,464

2.1

Hulu

235,096

1.7

Turner Network

228,024

1.7

Disney Online

126,611

0.9

AOL LLC

122,580

0.9

ESPN

104,724

0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Google Sites Draws 100 Million Video Viewers in October

More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).

Top U.S. Online Video Properties* by Unique Viewers
October 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

147,283

91.9

Google Sites

100,475

53.5

Fox Interactive Media

60,791

8.6

Yahoo! Sites

45,187

8.0

Microsoft Sites

30,696

9.3

Viacom Digital

25,658

11.9

HULU.COM

23,993

9.8

AOL LLC

22,743

5.4

Turner Network

20,858

10.9

Disney Online

13,757

9.2

CBS Corporation

13,639

4.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from October 2008 include:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 274 minutes of video.
  • More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
  • 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
  • 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
  • The duration of the average online video was 3.0 minutes.
  • The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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