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RESTON, VA, July 13, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in June with 65.5 percent market share, followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.4 percent (up 0.3 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.4 percent.
Comscore Explicit Core Search Share Report*June 2011 vs. May 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
May-11
Jun-11
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
65.5%
0.0
Yahoo! Sites
15.9%
Microsoft Sites
14.1%
14.4%
0.3
Ask Network
2.9%
AOL, Inc.
1.5%
1.4%
-0.1
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 16.7 billion explicit core searches were conducted in June. Google Sites ranked first with 10.9 billion searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.4 billion. Ask Network delivered 478 million searches, followed by AOL, Inc. with 239 million.
Comscore Explicit Core Search Query ReportJune 2011 vs. May 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
17,024
16,720
-2%
11,155
10,948
2,711
2,650
2,402
2,405
0%
502
478
-5%
254
239
-6%
U.S. Total Core Search
Google Sites accounted for 64.5 percent of total core search queries conducted (up 1.2 percentage points), followed by Yahoo! Sites with 17.5 percent and Microsoft Sites with 14.1 percent (up 1.0 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.
Comscore Total Core Search Share Report*June 2011 vs. May 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Share (%)
Total Core Search
63.3%
64.5%
1.2
19.6%
17.5%
-2.1
13.1%
1.0
2.6%
1.3%
* “Total Core Search” is based on the five major search engines, includingpartner searches, cross-channel searches and contextual searches. Searchesfor mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google Sites ranked first with 12.1 billion searches, followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.6 billion (up 5 percent).
Comscore Total Core Search Query ReportJune 2011 vs. May 2011 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Total Core Search Queries (MM)
19,269
18,721
-3%
12,204
12,079
-1%
3,786
3,277
-13%
2,522
2,647
5%
“Powered By” Reporting
As a part of Comscore’s commitment to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In June, 67.6 percent of searches carried organic search results from Google (vs. 67.8 percent in May) while 26.6 percent of searches were powered by Bing (vs. 26.5 percent in May).
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Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com