Comscore Reports January 2014 U.S. Smartphone Subscriber Market Share

LG Gains Market Share to Become the 3rd Leading Smartphone Manufacturer

RESTON, VA, March 7, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Oct-13

Jan-14

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

40.6%

41.6%

1.0

Samsung

25.4%

26.7%

1.3

LG

6.6%

6.9%

0.3

Motorola

7.0%

6.4%

-0.6

HTC

6.7%

5.4%

-1.3

Smartphone Platform Market Share
Android ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Oct-13

Jan-14

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

52.2%

51.7%

-0.5

Apple

40.6%

41.6%

1.0

BlackBerry

3.6%

3.1%

-0.5

Microsoft

3.2%

3.2%

0.0

Symbian

0.2%

0.2%

0.0

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 89.4 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.6 percent), Yahoo Sites (86.2 percent) and Amazon Sites (69 percent). Facebook ranked as the top smartphone app, reaching 77.6 percent of the app audience, followed by Google Play (52.4 percent), YouTube (49.7 percent) and Google Search (48.9 percent).

Top 15 Smartphone Properties & Apps
January 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

Top 15 Properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

89.4%

Facebook (Mobile App)

77.6%

2

Facebook

86.6%

Google Play (Mobile App)

52.4%

3

Yahoo Sites

86.2%

YouTube (Mobile App)

49.7%

4

Amazon Sites

69.0%

Google Search (Mobile App)

48.9%

5

AOL, Inc.

56.9%

Pandora Radio (Mobile App)

46.4%

6

Microsoft Sites

52.6%

Apple App Suite (Mobile App)

45.0%

7

Apple Inc.

51.1%

Gmail (Mobile App)

43.5%

8

Turner Digital

46.9%

Google Maps (Mobile App)

41.6%

9

Pandora.com

46.5%

Yahoo Stocks (Mobile App)

30.7%

10

Wikimedia Foundation Sites

43.7%

Instagram (Mobile App)

27.5%

11

Glam Media

38.0%

Yahoo Weather Widget (Mobile App)

27.0%

12

CBS Interactive

37.2%

Facebook Messenger (Mobile App)

24.5%

13

eBay

36.8%

Apple Maps (Mobile App)

24.2%

14

Weather Company, The

34.2%

Twitter (Mobile App)

22.8%

15

Gannett Sites

31.3%

The Weather Channel (Mobile App)

21.4%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com