Consumers set up a blockbuster holiday season at the Box Office
Netflix Ranks First in YouTube Partner Channels Ranking
Tokyo, Japan, December 16, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the Comscore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc. ranked as the top 3 online video properties in October 2015. In the YouTube partner channels ranking, NetflixInc topped the list with 7.8 million unique video viewers.
Top 10 Online Video Properties in JapanGoogle Sites, driven primarily by video viewing on YOUTUBE.COM, ranked as the top online video property in October 2015 with 49.6 million unique viewers. Yahoo Sites (including Yahoo Japan GYAO!) ranked second with 23.9 million viewers, followed by FC2 inc. with 13.8 million viewers.
Top 10 Japan Online Video* Properties Ranked by Unique Video ViewersOctober 2015Total Japan – Age 6+, Desktop Computer, Home and Work LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Reach Web Population (%)
Total Internet: Total Audience
52,983
81.3
1
Google Sites
49,565
76.1
2
Yahoo Sites
23,911
36.7
3
FC2 inc.
13,772
21.1
4
Kadokawa Dwango Corporation
12,515
19.2
5
DMM
11,105
17.0
6
Twitter
10,526
16.2
7
Facebook
9,948
15.3
8
Teads Sites
8,104
12.4
9
Maker Studios Inc.
7,610
11.7
10
QuizGroup
7,296
11.2
*A video is defined as any streamed segment of audio-visual content, including both progressive downloads and live streams. For long-form, segmented content (e.g. television episodes with ad pods in the middle), each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 YouTube Partner Channels in JapanNetflixInc, an Internet television network which launched in Japan in September 2015, is ranked as the top YouTube partner channel in October 2015 with 7.8 million unique viewers. This is followed by Disney/Maker Studios with 7.6 million viewers and QuizGroup with 7.3 million viewers.
Top 10 YouTube Partner Channels Ranked by Unique Video ViewersOctober 2015Total Japan – Age 6+, Desktop Computer, Home and Work LocationsSource: Comscore Video Metrix
NetflixInc @ YouTube
7,829
Disney/Maker Studios @ YouTube
7,600
QuizGroup @ YouTube
Warner Music @ YouTube
6,319
UMG @ YouTube
4,712
avex @ YouTube
4,456
Victor @ YouTube
4,002
VEVO @ YouTube
3,842
SMEJ @ YouTube
3,811
SonyBMG @ YouTube
3,550
For more information about Video Metrix, please visit: www.comscore.com/VideoMetrix.
A Note About September 2015 Video Metrix Reporting in Japan With September 2015 data, Comscore made significant enhancements to its reporting on online audience behaviour in Japan. Due to the effects of the changes, trending and month-over-month data comparisons should be interpreted with caution.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, USA, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.