Consumers set up a blockbuster holiday season at the Box Office
Smartphone Market Approaches 200 Million Owners in U.S.
RESTON, VA, April 6, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.7 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share198.9 million people in the U.S. owned smartphones (79.3 percent mobile market penetration) during the three months ending in February. Apple ranked as the top OEM with 43.9 percent of U.S. smartphone subscribers (up 0.8 percentage points from November). Samsung ranked second with 28.4 percent market share (up 0.4 percentage points), followed by LG with 9.7 percent (up 0.1 percentage points), Motorola with 4.8 percent and HTC with 3 percent.
Top Smartphone OEMs3 Month Avg. Ending Feb. 2016 vs. 3 Month Avg. Ending Nov. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Nov-15
Feb-16
Point Change
Total Smartphone Subscribers
100.0%
N/A
Apple
43.1%
43.9%
0.8
Samsung
28.0%
28.4%
0.4
LG
9.6%
9.7%
0.1
Motorola
5.3%
4.8%
-0.5
HTC
3.4%
3.0%
-0.4
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in February with 52.7 percent market share, followed by Apple with 43.9 percent (up 0.8 percentage points from November), Microsoft with 2.5 percent and BlackBerry with 0.8 percent.
Top Smartphone Platforms3 Month Avg. Ending Feb. 2016 vs. 3 Month Avg. Ending Nov. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Android
53.1%
52.7%
Microsoft
2.8%
2.5%
-0.3
BlackBerry
1.0%
0.8%
-0.2
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 77.7 percent of the app audience, followed by Facebook Messenger (61.7 percent), YouTube (59.4 percent) and Google Play (49.9 percent).
Top 15 Smartphone AppsFebruary 2016Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
% Reach
1
Facebook
77.7%
2
Facebook Messenger
61.7%
3
YouTube
59.4%
4
Google Play
49.9%
5
Google Search
48.5%
6
Google Maps
47.8%
7
Gmail
44.1%
8
Pandora Radio
41.8%
9
Instagram
38.4%
10
Amazon Mobile
33.5%
11
Apple Music
31.1%
12
Yahoo Stocks
29.8%
13
Google Drive
29.0%
14
Apple Maps
28.2%
15
Pinterest
25.0%
* “Apple Music,” as it appears in Comscore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement.