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RESTON, VA, July 2, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.
Top Smartphone OEMs3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Feb-15
May-15
Point Change
Total Smartphone Subscribers
100.0%
N/A
Apple
41.7%
43.5%
1.8
Samsung
28.6%
28.7%
0.1
LG
8.3%
8.2%
-0.1
Motorola
5.1%
4.9%
-0.2
HTC
3.8%
3.5%
-0.3
* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.
Top Smartphone Platforms3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Android
52.8%
52.1%
-0.7
Microsoft
3.0%
-0.5
BlackBerry
1.8%
1.3%
Symbian
0.1%
0.0
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 70.2 percent of the app audience, followed by YouTube (59.1 percent), Facebook Messenger (52.4 percent) and Google Play (52.1 percent).
Top 15 Smartphone AppsMay 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
% Reach
1
Facebook
70.2%
2
YouTube
59.1%
3
Facebook Messenger
52.4%
4
Google Play
5
Google Search
51.8%
6
Google Maps
49.1%
7
Pandora Radio
44.0%
8
Gmail
43.0%
9
Instagram
36.6%
10
Apple Maps
27.2%
11
iTunes Radio/iCloud
26.0%
12
Amazon Mobile
25.9%
13
Twitter
24.9%
14
Google+
23.1%
15
Pinterest
22.4%
For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens
About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensComscore MobiLens is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.