Sweden Top 20 October 2014

October 2014 highlights:

• Nearly 10 billion pages were viewed by Sweden’s 6.5 million online users in October 2014 – never in H2 2014 did Swedish users browse more content.
• While Google (5.8 million Unique Visitors) and Microsoft (5.2 million) maintained their top positions in the Top 20, Schibsted Media Group claimed #3 position from Bonnier Group due to a 3% Month-on-Month audience increase.
• The start of Christmas season is a possible factor in the audience increase among Sweden’s online retailers: both Amazon Sites (also including sites such as imdb.com) and eBay (including Tradera) saw strong traffic increases in October 2014, as did their unlisted category competitor CDON Group. Swedish users spent over 73 million minutes browsing these leading retailers’ sites, up from 60 million minutes in September 2014.

Top 20 Online Properties in Sweden by Unique Visitors (000)
Source: Comscore MMX, Sweden, Age 15+, October 2014