2024 State of Gaming Report
RESTON, VA, June 19, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the Comscore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 162.1 million unique viewers. Facebook ranked #2 with 85.6 million viewers, followed by Yahoo Sites with 59.1 million, VEVO with 44.1 million and Maker Studios Inc. with 42 million.
Top U.S. Online Video* Content Properties Ranked by Unique Video ViewersMay 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Property
Total Unique Viewers (000)
Total Internet : Total Audience
192,937
Google Sites
162,141
Facebook
85,588
Yahoo Sites
59,073
VEVO
44,102
Maker Studios Inc.
42,020
Vimeo
38,261
Fullscreen
32,615
Comcast NBCUniversal
32,366
AOL, Inc.
31,412
Machinima Entertainment
30,978
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachBrightRoll Platform ranked #1 in video ad reach, serving ads to 47.6 percent of the total U.S. population in May. LiveRail came in second with 33.3 percent reach, followed by Specific Media with 32.8 percent, Google Sites with 31.7 percent and AOL, Inc. with 28.4 percent.
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. PopulationMay 2015Total U.S. – Desktop Computer, Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
% Reach Total U.S. Population
BrightRoll Platform†
47.6
LiveRail†
33.3
Specific Media**
32.8
31.7
28.4
Tremor Video†
22.8
SpotXchange Video Advertising Platform†
21.4
Q1Media - AdExcite Video Platform†
16.2
RockYou.com†‡
15.9
Videology†
15.6
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP‡Entity has assigned some portion of traffic to other syndicated entities.
Top 10 YouTube Partner Channels by Unique ViewersThe May 2015 YouTube partner data revealed that video music channel VEVO climbed back into the top position in the ranking with 43.5 million viewers. Disney/Maker Studios occupied the #2 spot with 41.6 million unique viewers, followed by QuizGroup with 32.5 million, Broadband TV with 31.7 million and Machinima with 31 million.
Top YouTube Partner Channels Ranked by Unique Video ViewersMay 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
VEVO @ YouTube
43,479
Disney/Maker Studios @ YouTube
41,555
QuizGroup @ YouTube
32,469
BroadbandTV @ YouTube
31,746
Machinima @ YouTube
30,973
Warner Music @ YouTube
29,211
ZEFR @ YouTube
20,651
Rightster @ YouTube
19,006
any.TV @ YouTube
18,830
The Orchard @ YouTube
18,524
For more information: Request a Demo of Video Metrix
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.