March 23, 2016

Comscore Releases Rankings of Top Web Entities in Japan for January 2016

Zach Huang
Zach Huang
Marketing Lead APAC

Jalan Ranks First in Travel Category

Tokyo, Japan, March 24, 2016 – Comscore, Inc. (NASDAQ: SCOR), today released rankings of web activity for the top online entities in Japan for January 2016 based on data from the Comscore MMX™ service.

Top 20 Web Properties Visited from Desktop Computers in Japan
Google Sites ranked as the top web property in January 2016 with 57.3 million unique visitors. Yahoo Sites ranked second with 56.7 million visitors, followed by LINE Corporation with 39.4 million visitors.

Top 20 Web Properties from Desktop Computers in Japan
January 2016
Total Japan – Age 6+, Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

% Reach

Total Internet: Total Audience

65,143

100.0

1

Google Sites

57,282

87.9

2

Yahoo Sites

56,671

87.0

3

LINE Corporation

39,415

60.5

4

Microsoft Sites

38,239

58.7

5

FC2 inc.

38,135

58.5

6

Amazon Sites

36,169

55.5

7

Rakuten Inc

33,564

51.5

8

NTT Group

32,586

50.0

9

CyberAgent

30,002

46.1

10

Facebook

28,732

44.1

11

DMM

28,189

43.3

12

Wikimedia Foundation Sites

26,568

40.8

13

Kadokawa Dwango Corporation

25,658

39.4

14

Kakaku.com Inc.

24,099

37.0

15

Samurai Factory Inc.

23,524

36.1

16

Apple Inc.

22,178

34.0

17

Twitter

21,721

33.3

18

GMO Internet Group

21,565

33.1

19

Recruit Co., Ltd.

21,075

32.4

20

Hatena

17,438

26.8

Top 10 Travel Web Entities Visited from Desktop Computers in Japan
There were 31.8 million unique visitors to Travel entities in Japan in January 2016. Jalan, an online hotel and ryokan booking site which is part of Recruit Co., Ltd., ranked as the top Travel entity in January 2016 with 7.3 million unique visitors. Among the Top 10 Travel entities, visitors spent the most time at ANA Holdings and Japan Airlines with an average of 19.5 minutes and 17.8 minutes per visitor, respectively, followed by Rakuten Travel with 16.9 minutes per visitor.

Top 10 Travel Web Entities from Desktop Computers in Japan
January 2016
Total Japan – Age 6+, Home and Work Locations
Source: Comscore MMX

Rank

Entity

Unique Visitors (000)

Average Minutes per Visitor

Travel

31,836

36.0

1

Jalan

7,337

7.6

2

JTB

6,257

8.3

3

Rakuten Travel

6,159

16.9

4

TripAdvisor Inc.

4,782

11.5

5

Yahoo Travel

4,273

13.1

6

ANA Holdings

3,807

19.5

7

Japan Airlines

3,679

17.8

8

JREAST.CO.JP

2,931

4.7

9

Jorudan

2,582

6.5

10

FIND-TRAVEL.JP

2,516

3.1

For more information about MMX, please visit www.comscore.com/MMX.

About MMX Data Starting January 2016
Comscore underwent methodology and processing enhancements with the release of January 2016 Japan MMX data. Due to the effects of the changes to the January 2016 Japan MMX data, Comscore advises caution when interpreting month-over-month trends.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com</