Comscore Reports November 2014 U.S. Smartphone Subscriber Market Share

Facebook Messenger Ranks as Top 5 Smartphone App for First Time

RESTON, VA, January 8, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.6 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
178 million people in the U.S. owned smartphones (73.6 percent mobile market penetration) during the three months ending in November, up 2 percent since August. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.8 percentage points from August), followed by LG with 7.6 percent (up 0.9 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.