January 8, 2015

Comscore Reports November 2014 U.S. Smartphone Subscriber Market Share

Facebook Messenger Ranks as Top 5 Smartphone App for First Time

RESTON, VA, January 8, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.6 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
178 million people in the U.S. owned smartphones (73.6 percent mobile market penetration) during the three months ending in November, up 2 percent since August. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.8 percentage points from August), followed by LG with 7.6 percent (up 0.9 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.

Top Smartphone OEMs
3 Month Avg. Ending Nov. 2014 vs. 3 Month Avg. Ending Aug. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 52.6 percent market share (up 0.6 percentage points from August), followed by Apple with 41.8 percent, Microsoft with 3.4 percent, BlackBerry with 2 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Nov. 2014 vs. 3 Month Avg. Ending Aug. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 69 percent of the app audience, followed by Google Play (52.1 percent), Google Search (51.8 percent) and YouTube (50.8 percent).

Top 15 Smartphone Apps
November 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.