The State of Streaming - OTT Landscape in India
92 Percent of 25-34 Age Group Consumed News/Information Digital Content
Bangalore, India, 22 June 2017 – Comscore today released data from the Comscore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the Comscore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.
Top 15 News/Information Entities from Desktop Computers and Mobile Devices in IndiaAccording to MMX Multi-Platform, 84 percent of India’s Total Digital Population accessed News/Information digital content in April 2017. 13 percent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79 percent accessed exclusively via mobile devices.
The Times Of India Sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com Sites with 41 million. In the top 15 ranking, more than half of the time spent on News/Information digital content is via mobile devices, with The Times Of India Sites having the highest engagement at 44 percent of total minutes for the category.
Top 15 News/Information Entities from Desktop Computers and Mobile Devices in IndiaApril 2017Total India – Age 6+ on Desktop and Age 18+ on Mobile Source: Comscore MMX Multi-Platform
Rank
Entity
Total Unique Visitors/Viewers (000)
Total Minutes (MM)
Total Digital Population
Desktop
Mobile
Total Internet: Total Audience
200,821
59,317
169,247
560,364
73,235
487,129
News/Information
168,738
35,574
154,868
17,130
2,932
14,198
1
The Times Of India Sites
69,469
12,951
62,531
6,859
628
6,231
2
India Today Group
53,684
10,209
48,234
881
105
776
3
India.com Sites
40,673
8,606
35,416
808
116
692
4
The Indian Express Group
39,853
5,907
36,638
409
64
345
5
HT Media Ltd
37,751
6,579
33,929
407
343
6
NDTV
37,534
8,275
32,603
1,047
133
914
7
Jagran Sites
32,037
3,541
29,926
554
124
430
8
Bhaskar Group Sites
31,585
3,055
29,927
1,068
249
819
9
ONEINDIA.COM Sites
22,233
4,649
19,315
479
233
245
10
AMARUJALA.COM
21,685
1,269
21,062
317
45
272
11
ABP News Network
21,259
1,711
20,072
344
47
296
12
Patrika Group
20,476
893
19,937
166
158
13
News 18
19,416
4,980
16,168
326
67
259
14
FIRSTPOST.COM
11,598
3,754
8,862
127
58
69
15
The Economic Times
11,251
4,087
8,334
457
222
235
Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in IndiaIn April 2017, 92 percent of the 25-34 age group in India visited/viewed News/Information digital content, the highest reach among other age groups, compared to 76 percent for persons aged 45 and above.
Males spent more time on News/Information digital content, contributing to 79 percent of total minutes for the category, with 85 percent of that time accessed via mobile devices. The 15-24 demographic spent the most time on News/Information content, representing 40 percent of total minutes for the category, with males consuming 80 percent of the total minutes and females at 20 percent.
Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in IndiaApril 2017Total India – Age 6+ on Desktop and Age 18+ on Mobile Source: Comscore MMX Multi-Platform
Target Audience Group/Target Audience
% Reach
News/Information: Total Audience
84.0
60.0
91.5
Persons - Age
Persons: 6-14
28.2
46
Persons: 15-24
88.9
66.3
91.8
834
6,025
Persons: 25-34
66.4
93.3
5,532
4,699
Persons: 35-44
80.9
65.3
89.1
2,293
584
1,709
Persons: 45+
75.5
63.6
2,399
634
1,765
Males - Age
All Males
89.3
65.9
92.1
13,517
2,047
11,471
Males: 6-14
30.0
17
Males: 15-24
94.5
67.6
94.9
5,515
587
4,928
Males: 25-34
94.2
68.7
93.1
4,790
664
4,126
Males: 35-44
78.6
67.5
85.4
1,629
399
1,230
Males: 45+
77.7
88.7
1,566
380
1,186
Females - Age
All Females
73.8
53.2
90.1
3,613
885
2,727
Females: 6-14
27.7
29
Females: 15-24
76.6
64.3
84.6
1,344
247
1,097
Females: 25-34
83.6
61.3
94.1
742
170
572
Females: 35-44
84.8
62.1
95.8
186
478
Females: 45+
72.9
60.2
89.2
833
254
579
To learn more about MMX Multi-Platform and Mobile Metrix, please contact us.
About ComscoreComscore is a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.