2025 State of Programmatic Report
Comscore chief commercial officer Steve Bagdasarian and Chief Marketing Officer Jackelyn Keller kick off CES 2025 in the Comscore suite Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season...
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience