- April 26, 2022

Using Advanced Audiences to Drive Automotive Wins

Gordon Jones
Gordon Jones
VP, National Sales
Comscore
Lisa Casparian
Lisa Casparian
Manager, Account Management

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.

To see more from AudiencexScience 2022, go here.

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences....

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