2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Summer Audience Guide
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Automotive Vertical Segment Guide
Formula One is fuelling up the U.S. market
Can’t find a car? Vehicle subscription services offer an alternative to tra...
Consumers are flocking to new ways of vehicle ownership. Economic uncertainty, ongoing supply and inventory issues and high average transaction prices have paved the way for alternative options to car...
Using Advanced Audiences to Drive Automotive Wins
How Pursuit Channel Drove Automotive Win with Comscore TV
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...
Interest in Electric Vehicles Accelerates
As More Electric Vehicles Hit The Market, Interest Accelerates
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
The Clear, but Disparate Impact of Covid-19