2025 State of Programmatic Report
"The beautiful thing about Comscore is the ratings are far more consistent....
Addressable Ads Promise Outcome-Based Metrics
Brand Innovators' TV & Cross-Screen Measurement
As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
Celebrating Data Privacy Day
Three Trends Rebooting TV Measurement
Local TV Shines As Viewers Seek Pandemic News
In the newest installment of Comscore’s “Advancing Toward a Common TV Measurement Currency” leadership series, Carat’s SVP and Group Director of local media activation discusses the prominence of loca...
TV Needs an Impression-Based Currency for Pay-Per-Performance
OTT Shows Key Strength in Impression-Based Targeting
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
In case we missed you at DMEXCO 2020
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising