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Understanding CNN’s Unduplicated Cross-Media Audience Footprint

The CNN Cross-Media Report

Comscore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, Comscore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. Thi...

From the Dealership to the Livingroom: Reach Your Auto Intenders

Horror At The Box Office

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

In this case study, learn how Krux and Comscore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

U.S. Summer Travel Trends

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Mobile video is driving force in this election

2016 U.S. Cross-Platform Future in Focus

“Mobile is Eating Bricks and Mortar”

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

The Value of a Digital Ad

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

U.S. Wedding Planning Online

Will digital ads outpace TV?