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NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting oppor...

The Weekend Update - April 1 2022

Paul Dergarabedian, Senior Media Analyst, breaks down the global box office top 5 in The Weekend Update, including "Morbius", "Sonic 2", "The Batman", "RRR" and "The Lost City".