More Insights

OTT Shows Key Strength in Impression-Based Targeting

The Triumphant Triumvirate of Cardinal Trio Pictures

What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Travis Scoles, senior vice president of product management, addressable advertising at Vantage at ViacomCBS, discusses television advertising in an interview with Beet TV's Robert Williams.

Local TV Buys Gain From Digital Insights

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

Traversing the Film Industry with Booze Traveler’s Jack Maxwell

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

The Renaissance of Cross-Platform Local Advertising

Ushering in the Next Generation of TV

Facing Forward An Upfront Conversation on How Brands, Networks and Agencies...

Comscore and LiveRamp Partner For Reliable TV Information

How COVID19 is Shaping Media Consumption in New York, Philadelphia and Bost...

Multi-Platform Gaming Trends in 2020