More Insights

From “Goat” to “Hero”: The Saga of the IAB Summit

Younger Consumers Receptive to Advertising on User-Generated Content Sites

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comS...

Firefox vs. Internet Explorer: Part 2

Comscore Responds to IAB Open Letter

Comscore Cookie Deletion Study and its Implications for Internet Audience M...

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of Comscore. Here on Comscore Voices, I hope to share insight on the latest trends and advances in digital media measurement.

Cookie Deletion Rates and the Impact on Unique Visitor Counts

Firefox vs. Internet Explorer

Social Media Best Practices in the Chaos of Covid-19