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At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip...

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Top 23 Insights of 2023

As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.

Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

A Sports Filled Week in San Antonio, TX

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

A Big Week for Sunday Night Football in Salt Lake City, UT

Unlock the Power of Co-Viewing on Roku

Football Coverage Shines in Charlotte, NC

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

All Eyes on NFL Football in Los Angeles, CA

Comscore In Conversation with the Green Bay Packers