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Multi-Platform Media Planning in Practice

THIS could boost ad spending

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Future of Ad Performance and Effectiveness

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of Comscore's Insurance Prac...

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

AppNexus Joins Comscore Industry Trust

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Measurement of Fraudulent Traffic Must be Stricter

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...