2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Monetization Opportunities for Publishers in the Face of Signal Loss
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
Navigating the Future of Ad Monetization with Proximic by Comscore
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Fall Segment Guide 2023
Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
Advertising to Gen Z
As worlds collide: impact and effectiveness in advertising to Gen Z
Your Guide to Summer Segment Activation
How Comscore and YouTube Unlock the Power of CTV