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UbiquiTV: Video Fragmentation is the New Reality

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Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hou...

Welcome to a Brave New Digital World

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Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, Comscore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings fro...

Creative is King When Targeting Millennials

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