Perform custom behavioural analyses with full access to Comscore’s desktop and mobile panels

Comscore’s Digital Panel Data Feeds enable marketers, media companies and data analytics platforms to unlock transformative behavioural insights by performing on-demand custom analyses across Comscore’s desktop and mobile panels.

Available via respondent-level data feeds (RLD), Comscore’s behaviourally-tracked panel data can be integrated into clients’ and partners’ internal analytics platforms, enabling greater flexibility and efficiency in custom research and media planning.

These panels support a variety of use cases, including (but not limited to) ad hoc data mining, audience profiling and segmentation, consumer journey research, look-a-like modelling and pre-/post-product enhancement evaluation.

Granular and Actionable

Passively-measured panels, that include consumer opt-in mechanisms, provide granular and actionable business intelligence.

Vast Panel Assets

Comscore’s desktop and mobile panels span hundreds of thousands of consumers, offering tens of thousands of consumers and digital devices.

Flexible Analysis

Direct access to digital panels allows for more flexibility in performing on-demand behavioural analysis.

Key Benefits

How it Works Available Data Streams Deliverables & File Schemas

Comscore measures panellists’ behaviour across desktop and mobile platforms on an opt-in basis.
Client specifies platforms and datasets to be included in a respondent level data feed (RLD).
Specific RLD is passed from Comscore and ingested into clients’ in-house analytics and/or reporting platforms.

Desktop Panel

Visitation (URL Traffic or Session-Level)
Search
Demographics & System Information
General Lookups

Mobile Panel

Session-Level Web/App Usage
Demographics & System Information

Clients can receive and ingest data feeds via Comscore’s Secure File Transfer Protocol (STFP). A defined file format, known as the file schema, is created for each data feed. Example schemas include*:

Desktop Visitation (URL Traffic)

Panellist ID
URL (sans query string)
Timestamp
Referral Information
Comscore Client Focused Dictionary Website Mapping

Desktop Visitation (Search)

Panellist ID
Search Domain
Search Phrase
Timestamp

Desktop Demographics

Age
Gender
Presence of Children
Household Size
Region

Mobile Visitation (Session-Level)

Panellist ID
Comscore Client Focused Dictionary (Websites and Mobile Apps)
Device Platform & Access Method
Session Start Timestamp
Session Duration
Referral Information