Perform custom behavioural analyses with full access to Comscore’s desktop and mobile panels

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Comscore’s Digital Panel Data Feeds enable marketers, media companies and data analytics platforms to unlock transformative behavioural insights by performing on-demand custom analyses across Comscore’s desktop and mobile panels.
Available via respondent-level data feeds (RLD), Comscore’s behaviourally-tracked panel data can be integrated into clients’ and partners’ internal analytics platforms, enabling greater flexibility and efficiency in custom research and media planning.

These panels support a variety of use cases, including (but not limited to) ad hoc data mining, audience profiling and segmentation, consumer journey research, look-a-like modelling and pre-/post-product enhancement evaluation.

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Amplo Painel Ativo

Aproveite os sólidos painéis de desktop e mobile da Comscore para obter informações de comportamento Totalmente Digital que sejam confiáveis e com observação passiva.

Amplo Painel Ativo

Amplo Painel Ativo

Aproveite os sólidos painéis de desktop e mobile da Comscore para obter informações de comportamento Totalmente Digital que sejam confiáveis e com observação passiva.

Amplo Painel Ativo

Medição Global

Obtenha informações de relatórios detalhados que estão disponíveis em qualquer lugar do mundo, a qualquer momento, em vários idiomas.

Medição Global

Principais benefícios

How it Works Available Data Streams Deliverables & File Schemas
  • Comscore measures panellists’ behaviour across desktop and mobile platforms on an opt-in basis.
  • Client specifies platforms and datasets to be included in a respondent level data feed (RLD).
  • Specific RLD is passed from Comscore and ingested into clients’ in-house analytics and/or reporting platforms.

Desktop Panel

  • Visitation (URL Traffic or Session-Level)
  • Search
  • Demographics & System Information
  • General Lookups

Mobile Panel

  • Session-Level Web/App Usage
  • Demographics & System Information

Clients can receive and ingest data feeds via Comscore’s Secure File Transfer Protocol (STFP). A defined file format, known as the file schema, is created for each data feed. Example schemas include*:

Desktop Visitation (URL Traffic)

  • Panellist ID
  • URL (sans query string)
  • Timestamp
  • Referral Information
  • Comscore Client Focused Dictionary Website Mapping

Desktop Visitation (Search)

  • Panellist ID
  • Search Domain
  • Search Phrase
  • Timestamp

Desktop Demographics

  • Age
  • Gender
  • Presence of Children
  • Household Size
  • Region

Mobile Visitation (Session-Level)

  • Panellist ID
  • Comscore Client Focused Dictionary (Websites and Mobile Apps)
  • Device Platform & Access Method
  • Session Start Timestamp
  • Session Duration
  • Referral Information