Retail sites reached 84.5 percent of the online audience in France, making it the third biggest market in Europe in June 2013, after Germany and Russia. As the second sales period in France is coming...
Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...