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Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through Comscore’s extensive resea...

Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3...