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The CPG Industry's Path to the Internet: As a Sales and Marketing Channel

For years, the online advertising industry has eyed CPG giants' vast marketing budgets, knowing that shifting just a few percentage points of traditional-media spend would do wonders for its share. Ye...

Cricket World Cup Drives Visitors to Web in India

The 2011 Cricket World Cup caused a surge in visitation to cricket sites in India. ESPNCricInfo.com saw the largest volume of visitors for the first four weeks of the tournament during the week endin...