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Movie Theaters are Primed for a Comeback

As we look toward the end of the pandemic, the success of "Godzilla vs. Kong" in movie theaters that had been shuttered for a year has raised prospects for the return of movie exhibition. Corresponden...

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad place...