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Linear TV vs OTT: What's the Drama?

To address questions around how to reach niche, valuable segments on both Linear TV and OTT this report looks at what type of content attracts the largest audiences, and how much time is spent watchin...

Respecting Privacy in Online Measurement: Comscore's Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exac...